Deep in the highlands of Iceland is lake Langisjor, a 26km long lake.

About us

What is
Off To Iceland

Our unique car rental concept brings our customers premium service and unforgettable experiences. Our mission is to be your freedom partner in Iceland.

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How it all came about

Off To Iceland was created by Bjorn Steinbekk, an entrepreneur and a volcano drone pilot, while exploring  Iceland in his modified Toyota Hilux. Wherever he stopped, to capture Iceland's beauty, people would come up to him and ask if his Toyota Hilux was a rental and where one could rent one. This, along with his desire to share his knowledge of his native country, was the drive to bring Off To Iceland to the car rental market in Iceland.


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The Off to Iceland Difference

All our cars are modified Toyota Land Cruisers and Land Rover Defenders, which have a long tradition of durability while roaming Iceland for the last decades. Our vehicles are not just means of transportation; they are an invitation to explore the rugged beauty of Iceland. Equipped for comfort and capability, our fleet ensures you confidently experience every terrain.


During the summer, rooftop tents and camping gear are in fashion. You can wake up to breathtaking landscapes surrounded by nature and embark on your day's adventure after taking in the beauty of Iceland with your morning coffee.

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Personalised Services:

We go beyond traditional car rental services. In partnership with Europcar Iceland, Off To Iceland offers personal online guides, ensuring you make the most of your Icelandic adventure. From detailed trip planning through Zoom calls to on-the-road assistance, our dedicated team is here to make your experience seamless and memorable.

In collaboration with Europcar Iceland

Our partnership with Europcar Iceland, the largest car rental company in Iceland, ensures you receive the highest standard of service. From seamless pick-ups and drop-offs to round-the-clock roadside assistance, Europcar Iceland handles all aspects of service, allowing you to focus solely on enjoying the journey.